Changing
times in Social Media Skills - New Competency for Learning Professionals
Few years ago, we work
with our senior trainer to outstation programs and where it requires lot of
travel and cost for booking hotels and transportation expenses was huge and
most of the MNC have their office location. Our client in other cities used to
ask. “Can you send someone to do training in our location for 2 days? We really
need to focus on certain technology. The stark reality is that with a
fast-dwindling travel budget.
But the time has come now
with a simple video cameras and editing software that we can use to create
media content to help them learn where by we will save time and cost of travel
and provide media content that can be watched over and over again by clients.
Leaning and training
professionals will increasingly need media skills as part of their professional
toolkit. Just as trainers use flipcharts and whiteboards, they will
increasingly turn to video cameras and portable audio recorders. Many trainers
have already transitioned from a “classroom only” work style, in which stand-up
training was their prime activity, to embrace virtual learning solutions such
as webinars. Creating professional audio, video, and screen text whether
standalone or embedded in e-learning, consumed online or in a classroom is the
next step; it saves time, money, and the hassle of travel.
Emerging Learning
frontier (Media Skills)
In just a months’ time,
nearly 200 million Americans watched 49 billion online videos. According to
comscore, and an average of 16 percent increase in the number of people
watching educational videos. Moreover the statistics show that 50 percent of
mobile traffic is video; people take content with them and show us how learning
truly can be portable. Advancing technology that’s cheaper and easier to use is
probably the single most important development leading us to a world in which
everyone is a media producer.
A good video camera can
make you a video star if used well. And free online software gives you
everything you need to edit the end product. If you want to create an engaging
podcast that has broadcast quality sound, a quality USB microphone and computer
does the trick. So, the cost of production and good med is not about expensive
equipment; it’s a matter of time rather than money.
Yes, affordable and
easy-to-use equipment is a key to the future, but only one of several. Being
able to conceptualize and create engaging content is a more important creative
competency. .
Understanding the
psychology of how different media methods, such as audio, video, and text, work
as communication and learning aids is another vital. The learning media competencies
offer training professionals a real advantage in the future. They can deliver
more learning with fewer resources, and without the constraints of the
learner’s time frame or location. Over the next few years, the professionals
will find it is essential to learn professional media skills—so they can create
meaningful content that aids learning, impresses their clients, and offers a
sound investment.
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